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I can’t help feeling that airlines have given up on effectively providing safety information during their safety videos. I wasn’t able to pay attention to any of the instructions in the Air New Zealand video below and have the same experience with Virgin America’s video which is so cute it’s difficult to pay attention to what’s being said.
Sure, these videos are creative, but the goal should be education, not entertainment. I’d rather watch a duller video and be confident that most people on the plane knew what to do in case of an emergency.
Bottom line: flight attendant demonstrations beat safety videos hands down.